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HelloJoal

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Ten years, one through-line.

Senior Salesforce Developer with 10 years across the full software lifecycle: Salesforce development, custom web (React, Next.js, WordPress), and systems integration. On the side I build civic tech and explore the intersection of AI, ethics and society.Work inquiries: contact@hellojoal.dev

Experience

on LinkedIn ↗
  1. Feb 2026 → Present · Remote · Full-time

    Principal Consultant @ Thunder

    Deliver scalable Salesforce platform solutions with Apex, Lightning Components and SOQL across the full development lifecycle.

    • Design and build integrations between Salesforce and external systems using REST/SOAP APIs, Salesforce APIs and ETL tools.
    • Turn complex business requirements into technical deliverables within strict SLAs.
    • Act as a technical escalation point for development roadblocks and platform stability.
  2. Dec 2022 → Present · Remote · Part-time, in-house

    Architect & Developer @ Baker Group

    Part-time in-house architect and general developer. I design and build across the company's systems, Salesforce and beyond, with a focus on Sales and Service.

    • Audited the Salesforce environment to cut platform bloat and workflow friction.
    • Migrated data from Qontango to Salesforce, with secure backups on AWS.
    • Built personalized email campaigns and automated customer journeys in Marketing Cloud.
    • Mentored a development team on data integrity and process automation.
  3. Feb 2024 → Feb 2026 · Remote · Full-time

    Salesforce Developer @ Spectrum One

    Built public 311 solutions on Salesforce for US and Canadian city and state governments.

    • Engineered 311 implementations in legacy codebases with LWC, Apex and OmniStudio.
    • Supported non-Salesforce initiatives on WordPress sites hosted on AWS.
  4. May 2025 → Dec 2025 · Remote · Freelance

    Information Technology Specialist @ Eurolingua Institut

    Ran the digital platforms behind remote online language teaching.

    • Administered the web presence and CMS (Webflow, WordPress) for smooth enrollment flows.
    • Integrated third-party apps and APIs for marketing, payments and learning management.
  5. Mar 2015 → Nov 2024 · Remote · Self-employed

    Software Engineer @ Hello Joal

    Independent web and software development for clients, from custom builds to system administration.

  6. Sep 2023 → Dec 2023 · Remote · Contract

    WordPress Developer @ 360 Digital Agency

  7. Jan 2023 → Aug 2023 · Remote · Contract

    Salesforce Developer @ Cinch + Strike

    Designed Salesforce solutions, both declarative and custom code, for clients in construction, oil and gas, and manufacturing.

  8. Mar 2022 → Apr 2023 · Hybrid · Full-time

    Salesforce Developer @ PCCW Solutions

    Bridged Hong Kong and Philippine teams to deliver custom enterprise software.

    • Primary Mandarin-speaking liaison aligning requirements across international teams.
    • Co-developed a custom MVC User Access Management app with Salesforce as the backend.
    • Ran integrations and data migrations with MuleSoft and Jenkins.
  9. Dec 2021 → Mar 2023 · Remote

    Salesforce Consultant @ Simplus

    Grew into a specialized Salesforce Developer role and earned the Underdog Award (2022).

    • Built an org-wide skill-integration framework that cut project startup time.
    • Delivered OmniStudio prototypes (OmniScripts, DataRaptors, FlexCards) for major retail clients.
    • Ran end-to-end implementations with LWC, Apex, Flows, DevOps and Salesforce Maps.
  10. Apr 2020 → Oct 2020 · Remote

    Co-Founder @ Sentinellium PH

    Led technical strategy for a public-health early warning system, and Global Finalist and Runner-Up in the NASA Space Apps 2020 COVID-19 Challenge.

    • Designed a low-bandwidth platform on SMS and chat for communities with limited internet.
    • Combined ground reports with NASA satellite data (population density, aerosols, urbanization) for outbreak modeling.
  11. Feb 2017 → Jul 2019 · Metro Manila · Seasonal

    Mandarin Instructor @ Fountain International School

    Taught conversational and business Mandarin and Chinese history to professionals preparing to work abroad.

  12. Mar 2017 → Nov 2017 · Manila · Contract

    Research Assistant @ Senate of the Philippines, Office of Sen. Risa Hontiveros

    • Directed the "Youth for Hontiveros" initiative as primary campaign manager for nationwide youth mobilization.
    • Did policy research and drafted briefs on social justice and institutional reform.
    • Served as a liaison to marginalized communities, including families affected by extrajudicial killings.

Certifications

  • Salesforce AI Associate

    Salesforce

  • Salesforce Platform Administrator

    Salesforce

  • HKK Chinese Language Proficiency, Level 5

    International Center for Language Studies · 2015

Recognition

Education

  • Ateneo de Manila University

    • BS Management Information Systems, Computer Science · 2015 – 2019
    • Political Science · 2013 – 2017

Languages

English · Mandarin Chinese