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Ten years, one through-line.
Senior Salesforce Developer with 10 years across the full software lifecycle: Salesforce development, custom web (React, Next.js, WordPress), and systems integration. On the side I build civic tech and explore the intersection of AI, ethics and society.Work inquiries: contact@hellojoal.dev
Experience
on LinkedIn ↗Feb 2026 → Present · Remote · Full-time
Principal Consultant @ Thunder
Deliver scalable Salesforce platform solutions with Apex, Lightning Components and SOQL across the full development lifecycle.
- Design and build integrations between Salesforce and external systems using REST/SOAP APIs, Salesforce APIs and ETL tools.
- Turn complex business requirements into technical deliverables within strict SLAs.
- Act as a technical escalation point for development roadblocks and platform stability.
Dec 2022 → Present · Remote · Part-time, in-house
Architect & Developer @ Baker Group
Part-time in-house architect and general developer. I design and build across the company's systems, Salesforce and beyond, with a focus on Sales and Service.
- Audited the Salesforce environment to cut platform bloat and workflow friction.
- Migrated data from Qontango to Salesforce, with secure backups on AWS.
- Built personalized email campaigns and automated customer journeys in Marketing Cloud.
- Mentored a development team on data integrity and process automation.
Feb 2024 → Feb 2026 · Remote · Full-time
Salesforce Developer @ Spectrum One
Built public 311 solutions on Salesforce for US and Canadian city and state governments.
- Engineered 311 implementations in legacy codebases with LWC, Apex and OmniStudio.
- Supported non-Salesforce initiatives on WordPress sites hosted on AWS.
May 2025 → Dec 2025 · Remote · Freelance
Information Technology Specialist @ Eurolingua Institut
Ran the digital platforms behind remote online language teaching.
- Administered the web presence and CMS (Webflow, WordPress) for smooth enrollment flows.
- Integrated third-party apps and APIs for marketing, payments and learning management.
Mar 2015 → Nov 2024 · Remote · Self-employed
Software Engineer @ Hello Joal
Independent web and software development for clients, from custom builds to system administration.
Sep 2023 → Dec 2023 · Remote · Contract
WordPress Developer @ 360 Digital Agency
Jan 2023 → Aug 2023 · Remote · Contract
Salesforce Developer @ Cinch + Strike
Designed Salesforce solutions, both declarative and custom code, for clients in construction, oil and gas, and manufacturing.
Mar 2022 → Apr 2023 · Hybrid · Full-time
Salesforce Developer @ PCCW Solutions
Bridged Hong Kong and Philippine teams to deliver custom enterprise software.
- Primary Mandarin-speaking liaison aligning requirements across international teams.
- Co-developed a custom MVC User Access Management app with Salesforce as the backend.
- Ran integrations and data migrations with MuleSoft and Jenkins.
Dec 2021 → Mar 2023 · Remote
Salesforce Consultant @ Simplus
Grew into a specialized Salesforce Developer role and earned the Underdog Award (2022).
- Built an org-wide skill-integration framework that cut project startup time.
- Delivered OmniStudio prototypes (OmniScripts, DataRaptors, FlexCards) for major retail clients.
- Ran end-to-end implementations with LWC, Apex, Flows, DevOps and Salesforce Maps.
Apr 2020 → Oct 2020 · Remote
Co-Founder @ Sentinellium PH
Led technical strategy for a public-health early warning system, and Global Finalist and Runner-Up in the NASA Space Apps 2020 COVID-19 Challenge.
- Designed a low-bandwidth platform on SMS and chat for communities with limited internet.
- Combined ground reports with NASA satellite data (population density, aerosols, urbanization) for outbreak modeling.
Feb 2017 → Jul 2019 · Metro Manila · Seasonal
Mandarin Instructor @ Fountain International School
Taught conversational and business Mandarin and Chinese history to professionals preparing to work abroad.
Mar 2017 → Nov 2017 · Manila · Contract
Research Assistant @ Senate of the Philippines, Office of Sen. Risa Hontiveros
- Directed the "Youth for Hontiveros" initiative as primary campaign manager for nationwide youth mobilization.
- Did policy research and drafted briefs on social justice and institutional reform.
- Served as a liaison to marginalized communities, including families affected by extrajudicial killings.
Certifications
Salesforce AI Associate
Salesforce
Salesforce Platform Administrator
Salesforce
HKK Chinese Language Proficiency, Level 5
International Center for Language Studies · 2015
Recognition
Underdog Award
Simplus · 2022
- NASA Space Apps 2020 COVID-19 Challenge, Global Finalist & Runner-Up ↗
With Sentinellium · 2020
Education
Ateneo de Manila University
- BS Management Information Systems, Computer Science · 2015 – 2019
- Political Science · 2013 – 2017
Languages
English · Mandarin Chinese